⭐Introduction

Web3 promised to revolutionize e-commerce by replacing fragmented marketplaces with decentralized networks, enabling seamless cross-platform shopping and new ownership models while allowing businesses to compete on value rather than size. While there has been promising progress in this B2B space for buyers and sellers, the challenge of attracting retail users has made it difficult for Web3 e-commerce platforms like SHOPX, OpenBazaar, and others to achieve critical mass. The Aces.fun team has spent nearly a decade innovating in this space, deploying various technical solutions and learning valuable lessons while pushing this vision forward.

Today, with the likes of Trump coin and Pump.fun, we understand that tokenization is beginning to intersect with many different industries. TradFi is tokenizing a wide range of RWAs, including insurances, corporate bonds, credit, commodities, real estate, and more. The stock market is even pushing toward a 24-hour trading period, just like Web3.

The inevitable shift to tokenizing physical products starts with Aces.fun. The end goal is to create a universal inventory system that is global and permissionless. Every product will be accompanied by what is essentially an immutable certificate of authenticity that lists the individual product’s information and sales history.

To begin our journey, we have identified an ecosystem that combines tokenization with e-commerce in a way that aligns incentives between three parties: Sellers, Buyers, and Retail.

Aces.fun is an e-commerce marketplace that merges both direct RWA listings and derivative markets, allowing all parties to participate.

It is the only project that monetizes RWAs through trading fees.

• Sellers leverage Web3 technology to tokenize luxury assets, reduce intermediaries, gain unprecedented transparency, tap into new marketing channels, and earn additional revenue through token trading.

• Buyers gain access to exclusive tokenized luxury assets with verified authenticity, join a built-in community, and can purchase using cryptocurrency.

• Retail traders can now participate in premium collectibles and hype assets as RWAs (real world assets) through derivative markets, eliminating the high capital barriers of direct ownership.

Building on the current economic and cultural shift toward tokenization, Aces.fun recognizes that traditional platforms are treating their users as mere statistics rather than embracing the transformative potential of Web3 and the “game” it offers. While established marketplaces remain stuck in outdated models, we're creating a dynamic ecosystem where sellers, buyers, and retail traders can thrive together in the new token economy.